Video of the Week: "Magic" B.o.B. featuring Rivers Cuomo

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There's been few artists that have captured my attention so quickly and made me go straight to the store and pick up a CD as 19-year-old Atlanta based rapper B.o.B.

He was born Bobby Ray Simmons and has burst on to the music scene doing collaborations with some of today's hottest artist. My pick for video of the week is "Magic" by B.o.B. with Weezer frontman Rivers Cuomo. B.o.B scored a record deal with Atlantic Records while he was still in high school, and sailed to number 1 with the song "Nothin' on You" featuring Bruno Mars. B.o.B. then went to number 2 on Billboard's Top 100 and Pop charts on the song "Airplanes" featuring Paramore's Hayley Williams. The song was from his highly anticipated debut "The Adventures of B.o.B".

B.o.B. had a love of rap from an early age. He admired the works of DMX and Eminem, and by the age of 15 was writing his own lyrics. "At the time, Joe Budden was poppin' and my brother told me when Joe was 15 he used to fill up notebooks with rhymes," says B.o.B. on his official website."That lit off a light bulb for me and I was like damn, I need to do more than that. Then from seventh grade up to tenth grade, I just started filling up notebooks with lyrics. Then it got to the point where I was just writing them in my head."

B.o.B. went on to put his dreams into action, forming a rap act called The Klinic with his cousin while they were in high school. The duo performed at open mic nights in the Atlanta area. However, by the time B.o.B. was a senior in high school in 2006, his cousin decided to go to college. This is the moment when Bobby Ray went solo. This decision paid off.

Most of "The Adventures of B.o.B." was produced by the mult-talented artist himself. He learned to play the piano, trumpet and French horn while making the record. Each song on the CD has such versatility, and there is no doubt that B.o.B. will be household initials for years to come. "I just want to show people that there are endless possibilities of what you can do," B.o.B. says on his site. "You don't just have to be a rapper, you don't just have to be a trapper; you can be anything you want to be and whatever you do, just love it and it will show."

B.o.B. is currently on tour with Playboy Trey on US dates. He will head to the UK in November. For complete dates, go to http://www.bobatl.com/tour/.